“Everyone’s career can benefit from a broad, professional audit. 

In this session, we’ll outline the steps for how to audit your real estate practice and use the results to your benefit.

We’ll start with your general cognitive load. We’ll discuss behaviors and routines designed to increase basic focus and efficacy and actually give you more time.

Then we’ll examine the current media footprint and broader reputation of your business. You’ll have actionable steps to shore up the multi-dimensional ways in which your business is presented to clients and prospects.

After a comprehensive media, social and reputational assessment, we’ll move on to lead generation and business development. We’ll discuss best practices in:

• Building a farm

• Creating content with your farm in mind

• Syndicating that content

• Creating and leveraging social capital

• Creating and maintaining “referral hubs”

Then we’ll get into actual operations. Do you have an assistant? Are you on a team? Do you use Transaction Management? Are you on Campaign Monitor?

With this information in hand, you can build your own Magnum Opus.

For some, that will be a comprehensive business plan. For others, it may be as simple as a content calendar. But everyone has pukas in their business, and once they’re discovered and actionable solutions are in place, you’ll be firing on all new cylinders.”

— Matt Beall